The atlatl is an ancient spear-throwing tool that extends human capability—transforming the throwing motion into a force multiplier that increases range and power. Similarly, Atlatl & Co develops products that amplify what people can achieve in their daily lives.
Our Philosophy
We identify specific problems where thoughtful engineering and design can create meaningful improvements. Each product combines technical innovation with practical utility, developed through iterative refinement and real-world testing.
Our approach leverages advanced manufacturing techniques—particularly 3D printing—to serve niche markets with custom solutions that larger manufacturers overlook. This allows us to deliver specialized products at reasonable prices while maintaining the flexibility to iterate based on customer feedback.
Products
SNOO Smart Sleeper Mobility Wheels (v1)
The SNOO bassinet is an innovative product for new parents, but its 38-pound weight makes it difficult to move between rooms. Our retractable wheel system transforms it into an easily mobile unit, allowing parents to keep their baby close throughout the day without the burden of lifting and carrying.
The system features retractable wheels that deploy when needed and retract to maintain stability during use. Designed specifically for the SNOO's dimensions and weight distribution, the wheels provide smooth mobility while maintaining safety and stability.
Customer Feedback: While many customers love the v1 wheels for their quick installation and effective mobility, we've also received valuable feedback about design and quality concerns. We take this feedback seriously and have used it to develop our v2 model.
View on Amazon →SNOO Smart Sleeper Mobility Wheels v2
Based on extensive customer feedback from our first-generation product, we're developing a completely redesigned v2 model that addresses all key concerns while enhancing the strengths that customers loved.
Improvements in v2:
- Refined Aesthetics: Significantly smaller profile that better complements the SNOO's sleek design
- Enhanced Stability: Redesigned wheel alignment system to eliminate wobbling and ensure smooth rolling
- Improved Durability: Strengthened components to prevent breakage during shipping and daily use
- Better Packaging: More protective packaging designed specifically for the product
- Lower Price Point: Streamlined manufacturing process allows us to offer the v2 at a more accessible price
The v2 model demonstrates our commitment to continuous improvement and responsiveness to customer feedback. We believe in creating products that genuinely solve problems, and refining them until they do so perfectly.
Release date to be announced. Sign up below to be notified when v2 becomes available:
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